I’ve spent over two decades building design organizations that move business metrics—leading teams through platform transformations, product launches, acquisitions, and turnarounds across healthcare AI, construction tech, PLG SaaS, government digital services, and market research. Every role has had the same through-line: inherit complexity, build clarity, and tie design directly to outcomes that matter to the business and the people it serves.
Roofr
Senior Director of Product Design
July 2025 – Present · San Francisco, CA & Toronto, CA (Remote)
Maturing Roofr’s design practice and product experience to power the next phase of growth for the roofing industry’s all-in-one operating system, with a focus on mobile, platform unification, and AI-powered workflows. View the case study.
SurveyMonkey
Director of Product Design
December 2023 – July 2025 · San Mateo, CA (Remote)
Revitalizing core survey creation, integrating AI capabilities, and reconnecting the product to PLG performance after years of leadership transition and strategic fragmentation. View the case study.
The Predictive Index
Director of Product Design
February 2022 – August 2023 · Boston, MA (Remote)
Unifying four separate products under one platform vision, improving lifecycle adoption, and connecting design decisions to measurable conversion and retention outcomes. View the case study.
Procore Technologies
Senior UX Manager
October 2020 – February 2022 · Carpinteria, CA (Remote)
Delivering high-stakes platform capabilities — communications, security, permissions, and networking — to support Procore’s enterprise ambitions in the year before its IPO. View the case study.
NIC Inc.
Head of Experience Design
July 2018 – October 2020 · Harrisburg, PA
Establishing experience design as a strategic capability inside Pennsylvania state government and building a replicable practice model for other NIC state offices and federal programs. View the case study.
Aspire Ventures
Head of Design
July 2014 – July 2018 · Lancaster, PA
Leading full-service design across a portfolio of 17 AI-driven healthcare and adjacent startups, building company brands and products from concept to acquisition-ready. View the case study.
Early Experience
Pennsylvania Academy of Family Physicians
Principal Designer
August 2010 – July 2014 · Harrisburg, PA
International House of Philadelphia
Lead Designer
August 2006 – July 2010 · Philadelphia, PA
By the Numbers
- 20+ years of design leadership experience
- 6 companies led through significant design transformation
- 6 successful exits and company acquisitions
- 60+ designers hired, led, or developed across career
- 11 additional states adopted design solutions built under my leadership
- 5 formal certifications across project management, accessibility, PLG, and IT service management
If what you’re building requires design to do real work, I’d like to talk. Let’s connect.