I build design organizations that drive measurable business outcomes.
I’ve led design at SurveyMonkey, Procore, The Predictive Index, and Roofr. In each case the mandate was the same: fragmented products, growing teams, and outcomes that had to connect to revenue.
I’m a product design executive who builds high‑performing design teams and ships tools that make complex, operational work easier for everyday professionals. I’ve led design across government, healthcare, construction, and B2B SaaS, partnering with executives to turn ambiguity into durable products, clearer workflows, and measurable business outcomes. I draw on experience as a designer, UI engineer, product manager, and researcher to align design, product, and engineering around what actually delivers value.
How I Operate
Over two decades, I’ve led design through transformations, turnarounds, and scale—always connecting systems thinking, business outcomes, and org-building to measurable impact.
Built for complexity
From healthcare AI to construction PLG to government digital services—I specialize in domain-heavy, multi-stakeholder environments.
AI as a lever, not a gimmick
I’ve designed AI-powered products since 2014 and currently lead teams using AI tooling to prototype and ship faster.
Teams that ship without burning out
I build the systems, rituals, and career frameworks that let design teams deliver at high velocity without burning out.
Research that shapes strategy
Deeply experienced in leading research that uncovers opportunities and de-risks decisions—turning insights into roadmaps, not reports.
Design as a growth lever
I measure success in adoption, conversion, retention, and revenue—not just usability. Product-led growth is where design proves its value.
Trusted executive partner
I operate as a peer to product, engineering, and business leaders—shaping roadmaps, investment decisions, and narratives at the exec table.
Selected Work
Built mobile-first PWA (20% adoption in week 1), driving NPS from 94% to 99% and cutting proposal time in half. View the case study.
Modernized survey creation and mobile UX, contributing to the first profitable quarter in 16 quarters. View the case study.
Unified four products into one platform, supporting ~$2.2M in Q4 revenue and reducing churn by 18%. View the case study.
Led Construction Network (16K signups in week 1) and security UX that contributed to ~$32M in new contracts. View the case study.
Built ExpressForms (all PA agencies + 11 states) and PA Design Standards in 17 weeks, with 92% completion rates. View the case study.
the caseLed design for 17 healthcare AI startups, contributing to 6 exits including Wylei (Facebook) and SoftCGM (Medtronic). View the case study.
What executives say
“Not often do I get to work with a design leader who has sharp product intuition and delivers results. At SurveyMonkey, he led our authoring and AI initiatives to deliver on customer wants while elevating how design partnered with product and engineering. If you’re serious about product-led growth and UX as a lever for revenue, Tim is someone you want on your leadership team.“
Eric Johnson
CEO
SurveyMonkey
“Tim took some of the most complicated identity and security problems at Procore and turned them into products our customers actually wanted to use. He built a strong design team, worked seamlessly with product and engineering, and shipped work that mattered to the business and to our users. Tim is the kind of leader who can handle real complexity without drama.”
Tooey Courtemanche
Founder & Chairman of the Board
Procore Technologies
“Tim was my point person at Aspire Ventures when we were turning ambitious ideas into real companies. He built and led a lean design team that could move from zero to credible product fast. If you’re trying to de‑risk innovation and get from concept to something investors and customers can actually react to, he is the kind of steady, thoughtful design leader you’re glad to have in the mix.“
Essam Abadir
Managing Partner
Aspire Ventures