Procore Technologies

Company & Product Context

Procore is the world’s leading construction management software, used by owners, general contractors, and specialty trades to manage large and complex construction projects. When I joined a year before Procore’s IPO, the platform was rapidly expanding in scope and customer base. There was a growing need to mature core platform capabilities—communication, security, and network effects—to support global customers, more complex org structures, and higher stakes around safety and compliance.

My role sat at the intersection of platform UX, new product incubation, and organizational scale. I was responsible for turning under-leveraged capabilities into growth drivers and creating entirely new surfaces that would shape the future of how the industry collaborates.

Mandate & Leadership Scope

Formal role
As Senior UX Manager, I led product design for key platform initiatives and built a team to deliver new experiences that would strengthen Procore’s value for both existing and new customer segments.

What I really did

• Partnered with product and business leaders to develop and socialize a strategic vision for Procore Construction Network, the company’s networking platform connecting all parties in the construction industry, and led design for the beta from inception to launch.
• Helped elevate Internal Procore Administration from an under-funded tool to a strategic security and compliance capability aligned with SOC 2 and enterprise expectations.
• Built and led a new design team focused on Procore Conversations and related platform features, aligning field and office workflows and integrating communication directly with Procore objects.
• Led the design approach for Procore’s move from RBAC to ABAC permissions, coordinating across modules and teams to maintain usability while dramatically increasing flexibility.
• Partnered closely with product, engineering, and security leadership to align design decisions with enterprise sales, compliance, and platform maturity goals.

Work Pillars

1. Procore Construction Network – Creating the Industry Network

Context
Procore had strong adoption as a construction project management platform but lacked a dedicated mechanism for discovering and connecting owners, general contractors, specialty trades, developers, and architects. There was an opportunity to create a network effect product that would deepen Procore’s role in how the industry finds and collaborates with partners.

What I led

• Conducted foundational research to understand how contractors, subs, and owners found each other, evaluated partners, and won work.
• Developed the product vision for Procore Construction Network as the connective tissue of the construction ecosystem, not just a directory.
• Pitched the vision to leadership using insights from research and clear business framing, securing buy-in and investment.
• Led design for the initial beta, including onboarding, profile experiences, search and discovery workflows, and connection flows.

Impact

• The beta launch of Procore Construction Network achieved 16,000 account signups in the first week, validating demand.
• Learnings from the beta informed rapid iteration, leading to a full launch in three months.
• Procore Construction Network has since become a leading global platform for connecting all parties in the construction industry, strengthening Procore’s strategic position.

Early versions surfaced too many low-signal connections for some users; we iterated on matching and discovery to reduce noise and make the network feel genuinely useful, not just big.

2. Internal Procore Administration – Turning Compliance into a Revenue Driver

Context
Internal Procore Administration (IPA) was an under-utilized part of the platform—powerful but under-funded and visually behind Procore’s main UX. Large customers, especially enterprises and global developers, had increasing expectations around security logging, admin visibility, and compliance (including SOC 2).

What I led

• Audited the existing IPA experience, identifying gaps in usability, visibility, and alignment with Procore’s design system.
• Led a full redesign of IPA, focusing on:
  • Aligning UI with Procore’s design system.
  • Enhancing reporting capabilities and visibility into projects and security events across a subscription.
  • Designing new features for advanced querying and system records that enterprise admins needed.
• Collaborated with sales, security, and customer success partners to ensure the redesigned IPA addressed specific enterprise and global developer requirements.

Impact

• The revamped Internal Procore Administration became a key differentiator for security-conscious customers.
• The improved capability and story around IPA contributed to roughly $32M in new contracts over a six‑month period, unlocking revenue from an area that had previously been under-valued.

3. RBAC → ABAC – Modernizing Permissions Across the Platform

Context
Procore’s legacy Role-Based Access Control (RBAC) model was increasingly limiting for customers with complex orgs, especially as the platform expanded into subcontractor-focused workflows and global deployments. Customers needed more granular control over who could see and do what across different modules and project contexts.

What I led

• Led the design approach for migrating from RBAC to Attribute-Based Access Control (ABAC) across Procore’s modules.
• Worked with product, security, and engineering to define attribute-based permission models that balanced flexibility with understandability for admins.
• Explored and designed UX for policy creation and management, including how admins would write, manage, and reason about attribute-based rules.
• Ensured ABAC changes were coherent with IPA’s logging and reporting, so permissions and security events mapped cleanly for compliance.

Impact

• ABAC significantly improved how customers managed roles and permissions, supporting granular control at scale and better reflecting real‑world construction roles and scenarios.
• The new permissions model became an important selling point for current and new customers, especially in segments like subcontractors and large international developers.
• Improved alignment between permissions, logging, and reporting strengthened Procore’s platform maturity and enterprise credibility.

4. Procore Conversations – Connecting Field and Office in Real Time

Context
Construction projects involve constant coordination among field workers, supervisors, and office staff, yet communication often happened in tools disconnected from Procore (texts, calls, email), making it hard to maintain context and track decisions. There was a need for an in-context communications layer across Procore.

What I led

• Built and led a new design team dedicated to delivering Procore Conversations—a communications hub integrated across the platform.
• Defined the experience vision: conversations should be real-time, threaded, and always anchored to the objects that matter—drawings, RFIs, deliveries, photos, reports, and more.
• Designed flows for group messaging, direct messaging, notifications, and contextual commenting, ensuring field and office users could easily see the full story behind a decision or issue.
• Worked closely with product and engineering partners to ensure Conversations performed and scaled across mobile and desktop.

Impact

• Procore Conversations enabled real-time, in-context communication between field and office, reducing miscommunication and helping teams respond faster to issues.
• The new communications capability reduced accidents and construction issues, improved safety, and strengthened project reporting by tying communication directly to project artifacts.
• We also learned that not every conversation needed to be real-time; part of our iteration focused on making it easy to catch up asynchronously without overwhelming users with notifications.

Metrics & Outcomes Snapshot

• 16,000 account signups in the first week of Procore Construction Network beta, followed by full launch in three months.
• Approximately $32M in new customer contracts over six months, with the revamped Internal Procore Administration and its strengthened security/compliance posture playing a meaningful role in those deals.
• Platform-wide transition from RBAC to ABAC permissions, increasing flexibility and becoming a key selling point for complex, subcontractor-heavy organizations.
• Procore Conversations created a unified communications layer that reduced accidents, improved safety, and enhanced project reporting by keeping discussions anchored to project objects.

How Procore Shaped My Leadership

Procore was where I honed my ability to scale design impact in a fast‑growing, domain‑heavy SaaS environment. I learned how to help turn under‑valued capabilities into clear value stories for customers and revenue opportunities for the business, to ship high-stakes platform changes (like ABAC) without breaking trust, and to build new products—like Procore Construction Network and Procore Conversations—that reshape how an industry collaborates.

It also strengthened my skills in team building and cross-functional alignment: building new teams, partnering with security and enterprise stakeholders, and aligning design, product, and engineering around outcomes that matter to both users and the business. Those lessons directly inform how I now think about VP-level roles: identifying leverage points in a platform, designing for network effects and enterprise needs, and scaling teams to deliver.