Six companies. Six distinct mandates: pre-IPO platform builds, PLG turnarounds, government transformation, healthcare AI, and enterprise SaaS. Each engagement started with inherited complexity and ended with measurable clarity. These case studies show how.
Roofr is the roofing industry’s leading all-in-one platform—and it was growing faster than its design practice could support. Inherited a mid-scale team, established design operations from scratch, and started driving product quality across mobile, contractor workflows, and AI-powered capabilities.
SurveyMonkey was the original market research platform — and after years of leadership turnover and strategic drift, the core product had fallen behind. Stepped in to rebuild the survey authoring experience from the ground up, reconnect the product to PLG performance, and integrate AI without losing what made the platform trusted.
The Predictive Index had been around for 65 years and had four separate products that had never spoken to each other. The mandate was platform unification — one coherent experience, one design system, one product vision — built on a foundation that could support the company’s next phase of growth.
Procore was preparing for its IPO and needed its platform to deliver on the promise of connecting everyone in a construction project. Joined as Senior UX Manager, built a team of 10 in under two months, and shipped communications, security, and networking capabilities under real deadline pressure.
Most government digital services in 2018 hadn’t been designed — they’d been built. Embedded inside the Pennsylvania state government as NIC’s Head of Experience Design to change that, building a practice from nothing and creating a model that 11 other states eventually adopted.
Aspire Ventures was an AI-focused fund building 17 healthcare and adjacent startups simultaneously. Served as the embedded design leader for the portfolio — building brands, products, and design teams from zero across companies at different stages, all with the goal of making them acquisition-ready.